The project scope consisted of transforming the client’s current logo and brand identity. I was challenged to explore how they could further their audience reach while using their existing brand to connect and familiarize with current fans. I was tasked with reimagining their current Vulcan logo by creating an original concept that influences from the Vulcan identity pictured throughout the city of Birmingham. I chose to take a nostalgic route, focusing inspiration from the team’s vault which features their origin chapters while  also merging the mythological themes from the iconic 'Vulcan'. The logo design itself features a vintage mascot character dressed in roman gear, posed in a sprint formation and a rugby ball tucked in his arm.​​​​​​​