For this client I explored a simplistic, handwritten company logo that was able to stand alone on its own while not clashing with the complexity of any current and future packaging. In addition, I created five different label designs for varying flavors. Held in-person meetings to brainstorm the seasoning names in combination with possible character ideas. The client requested for illustrated designs, focused on a cartoonish aspect that would stand out against today's competitors. They also wanted to utilize the same colorful themes expressed within pop art and other playful packaging compositions